So while I was away on vacation it seems a newly designed Info-To-Go pillar was presented to City Council here in Toronto. I think wayfinding signage around town is completely essential, but am disappointed to see that the ratio of city information to advertising on these pillars is pretty terrible--even more terrible than the previous design (you can read Torontoist's article on the previous pillar design here). Apparently if you want to find your way, you only get a sliver of spot to look at, but if you're interested in new diamond rings, well, look no further.
One of the places I went on my vacation was back to Vancouver to visit some friends and family. Vancouver began installing info pillars before the Olympics in 2010, but the program has seen a lot of expansion since I left just over a year ago. They were all over the place. A typical pillar was a skinny strip with a map, directions to things nearby, and a listing of local business. The opposite side of the pillar contained the same information. There was a giant 'i' on top. There are no ads (unless you consider the local business listing an ad). Here is one for Coal Harbour:
Now, to be fair, Vancouver's info pillars on busy downtown streets like Robson contain an ad on one side and information on the other, but the vast majority of the pillars are like the ones pictured above. No ads, just info.
Why can't Toronto do something like this?
